1️⃣ The New Culinary Cinema
Uber Eats is shaking things up with a TikTok-style video feed to make discovering new restaurants and dishes a swipe away. Launching in New York, San Francisco, and Toronto, this feature lets users watch videos of local eateries showcasing their specialties. From ice cream being scooped to chefs plating exotic dishes, it’s a visual feast designed to tempt your taste buds and expand your dinner horizon.
2️⃣ Inspired Choices
"The early data shows people are much more confident trying new dishes," says Awaneesh Verma, Uber Eats' senior director of Product. According to him, seeing the texture and portion size on screen has inspired users to experiment with their food choices more boldly than ever.
3️⃣ More than Just Ads
The platform is not just adding videos as filler content. These are not ads; Uber Eats isn't charging for these video spots. Instead, it’s a strategic move to enhance user experience and provide restaurants a free tool to reach potential customers organically, just as they are deciding what to eat.
4️⃣ Tech on the Menu
In addition to the new video feature, Uber Eats is also revamping its Manager software and launching a new app for restaurant managers. This summer, expect tools that not only streamline operations but also suggest proactive growth strategies like promotions and menu optimizations.
Will Uber Eats' video feed change how you order?
