🛒 Funding for a New Era
On November 14, 2024, Melbourne startup Viewa announced it raised $300,000 in a pre-seed funding round from Skalata. This funding will help Viewa bring augmented reality (AR) to online shopping. Australia has a remarkable 80% mobile shopping rate, making it essential to create engaging experiences that lead to conversions.
📱 Augmented Reality Solutions
Viewa aims to restore the excitement of in-store shopping through 3D, AR, and generative AI technology. Their innovative platform promises increased sales conversion rates by up to 94%. This web-based solution makes shopping easier, avoiding the need for app downloads or sign-ups, directly embedding into any webpage.
💡 Background and Technology
Ed Sedgley, Viewa's cofounder and CEO, previously created Global Data Company (GDC). GDC was acquired by Trulioo in 2014. Sedgley believes in the mantra “seeing is believing,” aiming for customers to feel confident in their purchases. This confidence leads to better customer experiences and fewer returns.
🌍 The Road Ahead
Viewa offers four innovative options: ViewaConfigure, ViewaAugment, ViewaSurface, and ViewaScenes. These tools help users visualize large purchases in their homes, providing tailored suggestions and styles. With current notable advisors like Nitro Software's Rich Wenzel backing them, the company is set for international growth.
How will AR change the future of online shopping?
