Back-to-school, like Christmas, arrives earlier this year 🎅

📅 Timing Shifts Matter

14% of shoppers completed their back-to-school shopping before July, up from previous years.

July sees 52% of spending, with 27% in early July and 25% in late July, showing stability.

Early August spending dropped to 21%, highlighting a shift away from late summer shopping.

Only 12% of spending happens in late August and September, indicating a declining trend.

🛒 Online vs. In-store Preferences

57% of consumers prefer online shopping, making it the leading channel.

Department stores follow closely at 50%, with discount stores at 47%.

Clothing and electronics stores attract 42% and 23% of shoppers, respectively.

🎁 Online Shopping Benefits

70% of online shoppers prioritize product quality, compared to 30% of in-store shoppers.

Responsive customer service is key for 66% online, significantly higher than 34% in-store.

Easy returns are a top benefit for 63% of online shoppers, slightly higher than in-store (37%).

Enjoyment is nearly equal for both, with 61% online and 39% in-store citing it as a benefit.

⏰ Time-Saving In-store Shopping

74% of in-store shoppers value timesaving, compared to just 26% online.

In-store shopping holds an edge in speed, variety, and inspiration, despite online's focus on quality and convenience.

Are you shifting your back-to-school shopping habits?