📈 Food delivery grows essential
A Deliveroo survey of 1,000 Singaporeans shows food delivery is now a daily habit for 68% of users. Spending on platforms grew from $108/month in 2022 to $118/month in 2023. Those aged 46-55 spend the most at $169/month. Demand is set to rise, with 80% expecting to use delivery more in 2025. Popular reasons include saving time (58%) and avoiding cooking (58%). Healthy and customizable meals are highly valued, with 38% willing to pay extra for nutritious options.
🛒 Beyond meals: groceries & gifts
Food delivery platforms are expanding beyond meals. Nearly half (49%) prefer grocery delivery over visiting stores, spending $111/month on average. Gift delivery is also rising, with 55% using platforms for last-minute purchases like flowers and hampers. Deliveroo aims to simplify shopping, making it a go-to for groceries and gifting, especially for time-strapped users.
🤝 Giving back through apps
Singaporeans are embracing charity features on food delivery apps. Almost 9 in 10 (88%) support in-app donations to causes like Food From The Heart. Rider tipping is also gaining traction, with a 10% increase in tipped orders in 2023. Deliveroo’s Jason Parke highlights how these features reflect a broader role for apps in improving lives.
🚴 Self-pickups: a growing trend
Self-pickup services are booming, with 55% planning to use them more in 2025. Users find it ideal when they’re already out or want to skip queues. Deliveroo reports that these services are reshaping how Singaporeans engage with local restaurants. This trend complements the rise of non-meal orders, further embedding platforms into daily routines.
Are food delivery platforms transforming Singaporean culture?
