Temu Dips in Cold Feb, Amazon in the Chill Lane ❄️Temu Dips in Cold Feb, Amazon in the Chill Lane ❄️Temu still manages to amaze everyone with its market maneuvers, yet our previous applause for their retention might be hushed as the latest data, particularly regarding the Temu and Amazon rivalry, reveals a less than stellar performance. Temu takes a dip in February📉 Decelerating Growth: After a +59% QoQ growth in 4Q23, Temu's user expansion slows, with DAUs declining in February.🔄 Moderation Signs: Despite strong growth in 4Q23, Temu shows moderation in 1Q with a sequential drop in DAUs.🏈 Super Bowl Surge: Temu's downloads jumped +34% on Super Bowl Sunday, yet overall Super Bowl Weekend downloads fell -9% YoY.📊 Download Trends: Increased advertising post-Super Bowl didn't prevent a dip in Temu's app store rank to its lowest since debut.Pressure on Amazon cools📈 Early Adopter Engagement: Temu’s early adopters quickly outpaced Amazon in time spent by the end of 4Q22.🔄 Easing Competition: By 4Q23, competitive pressures between Temu and Amazon cooled, with Amazon catching up in user engagement.
