🔍 New EU Marketplace Rules
The EU wants to hold marketplaces like Temu, Shein, and Amazon responsible for illegal or dangerous products. Until now, sellers carried the burden of compliance. The new proposal would force marketplaces to vet items before listing. If passed, this will be a major shift in how e-commerce platforms operate.
📦 Surge in Chinese Imports
In 2024, 4.6B low-value parcels entered the EU, four times more than in 2022. 90% of these came from China. Many avoid duties and taxes, costing governments billions. The new rules aim to close this gap by making marketplaces collect VAT and duty at checkout.
💰 Higher Prices & Compliance Costs
Prices for Chinese goods will rise as taxes are added at source. Marketplaces might increase fees to cover liability risks. Sellers will also need to contribute to disposal costs for unwanted items. A new EU customs body will oversee product compliance.
🚨 Stricter Import Controls
The proposal removes duty exemptions for goods under €150. This means all imports will face customs checks. Marketplaces must ensure products meet EU safety standards. The aim is to protect consumers and level the playing field for EU businesses.
Will higher prices change how people shop online?
