Foxintelligence and ChannelX have published reports on the state of online marketplaces in Europe. The data aims to showcase marketplace growth, share, and traffic trends across the continent.
Marketplaces account for 30-45% of online sales in the top EU markets.
The strongest growth observed in Spain, Germany, and the UK, reaching 40-45%.
Netherlands and France show slower growth with 30-32% marketplace share.
Austria and Italy lead the pack with a 45-46% marketplace share.
Marketplaces represent 21% of the Top 1000 companies but command 53% of all traffic.
Pure retailers make up 42% of the Top 1000 but only generate 13% of the traffic.
DTC (direct-to-consumer) businesses hold equal shares in both the number of entities and traffic.
General marketplaces drive 77% of all marketplace traffic.
Amazon captures 17% of traffic, while eBay follows closely with 14%.
Smaller players like AliExpress and Allegro contribute only 3-4% to the traffic share.
Can smaller players catch up to Amazon and eBay's dominance?
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