🚀 Partnership reshapes digital commerce
Marketplacer and Zitcha have teamed up to merge retail media and marketplace ecosystems. This partnership creates new opportunities for retailers and advertisers to grow. Marketplacer, founded in 2017, powers marketplaces for major players like Myer, Woolworths Group, and Tesco. Zitcha’s platform, now integrated with Marketplacer, uses marketplace data to drive targeted advertising campaigns. This seamless connection promises a transformative shift in ecommerce.
📈 Leveraging data for ad precision
The integration taps into marketplace data such as purchasing trends, search behaviors, and pricing insights. Zitcha’s platform uses this data to create highly relevant retail media campaigns. Advertisers gain better targeting and higher ROI, while marketplace sellers can boost visibility through sponsored ads. Retailers like Tesco can now blend targeted ads with third-party seller offerings, increasing their transaction values.
🌐 Unlocking the growth flywheel
Combining retail media and marketplace models sets off a growth cycle. More sellers drive more traffic, which increases ad revenue and product visibility. Nick Hinsley, CRO of Zitcha, highlights the customer benefits of this integration: relevance, convenience, and choice. The flywheel effect improves ad conversion rates, supports seller competition, and expands product variety for shoppers.
📊 A new era of omnichannel success
This partnership supports scalable growth for retailers in the omnichannel age. Jason Wyatt, CEO of Marketplacer, emphasizes its role in connecting sophisticated media strategies with marketplace operations. The integrated system helps retailers monetize seller competition, lower acquisition costs, and boost overall sales. It’s a step forward in digital commerce, where seamless integration drives success.
Will integrating retail media with marketplaces revolutionize ecommerce?
