Meta will allow competitors to post ads on Marketplace, three months after a $828M EU fine for unfair competition. The EU is reviewing if Meta has fully complied with the ruling.
Meta was hit with a $828M fine by the European Commission in November 2024. The ruling stated that Meta unfairly tied Facebook Marketplace to its social network. It also accused Meta of imposing unfair trading conditions on competitors. Meta has challenged the fine in court but has now made changes to comply.
Meta introduced the Facebook Marketplace Partner Program to address EU concerns. The program lets rival classified ad providers list their ads on Marketplace. Meta tested the program in Germany, France, and the U.S. with eBay last month. The goal is to level the playing field and avoid further penalties.
The European Commission is now reviewing whether Meta has fully complied. If the EU finds Meta still violating rules, more fines or restrictions could follow. Meta CEO Mark Zuckerberg has criticized the EU's approach, calling it “a tariff regime targeting U.S. companies.” This dispute highlights ongoing tensions between Big Tech and European regulators.
Meta’s legal battle isn’t over. The company is challenging the fine while also expanding Marketplace access. If the EU isn’t satisfied, Meta could face stricter rules. For now, the new partner program could change how Facebook Marketplace operates across Europe. The EU’s final verdict will shape the future of online classifieds.
Will Meta’s changes satisfy the EU, or is more trouble ahead?
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