📊 Holiday Shopping Trends
In the 2021 holiday season, mobile sales accounted for 43% of online sales, up from 40% in 2020.
By 2023, mobile surpassed desktop for the first time, contributing 51% of sales.
Adobe forecasts that mobile will account for 53% of online sales in the 2024 holiday season.
This continued growth signifies a decisive shift towards mobile as the preferred shopping channel during the holiday season.
📈 2024 Mobile Sales Growth
Mobile sales averaged 47.7% of online sales from January to July 2024, up from 46.6% in the same period in 2023.
In July 2024, mobile reached a 49.3% share, approaching half of all online sales.
A total of $280.4B was spent through mobile devices in the first seven months of 2024, marking a 10.2% YoY growth.
Promotional events such as Prime Day and Memorial Day saw mobile dominate with a 51% share of sales on average.
🛒 Key Categories in Mobile Shopping
Groceries saw a 68.2% share of online sales via mobile in July 2024, continuing its dominance since April 2021.
The personal care category, including cosmetics, saw 77% of online sales through mobile in July 2024.
Mobile accounted for 60.8% of online apparel sales in July 2024, overtaking desktop in May 2020.
Electronics and home improvement lag behind, with mobile shares of 21.3% and 33.3%, respectively, in July 2024.
Will mobile shopping become the new norm for all categories?
