🛒 AI Shopping for Pro Users
Perplexity, an AI-powered search engine, has introduced a shopping feature exclusively for Pro users in the U.S. Launched on November 18, 2024, this feature integrates shopping recommendations directly into search results. Users can view product details, pricing, and seller info through visual cards. They can also purchase items without leaving the platform. Pro subscribers enjoy free shipping and simplified checkout by saving payment and address details, while taxes are auto-calculated. Notably, Perplexity has avoided sponsored slots, promising unbiased results.
📦 Advanced Features and Partnerships
The shopping tool integrates with platforms like Shopify, allowing users access to a wide range of sellers. Users can even search using photos to find products, a feature akin to Google's image-and-text search. Perplexity’s merchant program enhances visibility for participating businesses, who also gain free API access to improve their site searches. This opens doors for merchants while ensuring customers get accurate recommendations with enriched data.
🤖 Competing with Big Players
Perplexity faces stiff competition from Google, Amazon, and startups like Daydream and Deft. Amazon’s AI assistant, Rufus, and Google’s AI Shopping tab have already made strides in this space. These companies aim to transform how users find products by leveraging large language models for smarter and faster searches. Yet, Perplexity’s unbiased approach and emphasis on convenience set it apart in a crowded field.
⚖️ Trust and Challenges
Despite the promise of AI in e-commerce, trust remains a critical factor. Companies like Perplexity must ensure fairness and transparency to avoid regulatory scrutiny. By delivering an ad-free experience, Perplexity takes a step in the right direction. However, the challenge is building long-term trust among users who increasingly rely on AI for decision-making in a rapidly evolving digital landscape.
How will Perplexity disrupt online shopping?
