Marketplace Purchase more Satisfying than Retail/D2C😊

Here's a condensed overview:

‍

📈 Overall Satisfaction:

🏆 Marketplaces lead with 80% customer satisfaction.

🛍️ Retailers are close behind at 76% satisfaction.

🌐 Brand websites/apps show 72% satisfaction, hinting at improvement opportunities.

‍

🏅 Category Winners:

📱 Fashion and Electronics: Marketplaces outshine with up to 10 p.p.  higher satisfaction vs other channels

🥕 Groceries and Home Goods: Retailers have a slight 1p.p. edge.

🔌 Electronics: D2C brands trail in most categories.

‍

Takeaways for E-commerce Pros?

🔍 Focus on User Experience: Enhancing the shopping journey is key🎯 Specialize and Personalize: Target specific niches and customize experiences

📊 Use Data Wisely: Leverage analytics to refine offerings and customer journey