🔍 EU Doubles Down on Shein
Shein is once again under EU investigation. On February 6, 2025, the European Commission sent the fast-fashion giant a fresh request for information (RFI) under the Digital Services Act (DSA). The inquiry demands data on illegal content, product safety, and algorithmic transparency. The EU is ramping up pressure on very large online platforms (VLOPs), with Shein now firmly in the spotlight.
📅 Response Deadline & Potential Penalties
Shein must submit detailed responses by February 27, 2025. The EU’s concerns include illegal goods on its marketplace, content moderation, and access to research data. If found non-compliant, Shein faces fines of up to 6% of its global revenue. While no DSA fines have been issued yet, this RFI signals growing enforcement efforts.
🌍 The Bigger Picture: E-Commerce Risks
The EU is taking a broader stance against fast-fashion e-commerce platforms. On February 5, the bloc’s Consumer Protection Cooperation Network (CPCN) launched an action targeting Shein under multiple consumer protection laws. Lawmakers warn of a "tsunami" of low-cost goods flooding the EU, with 4.6B small-value parcels arriving in 2024—double 2023 levels. Risks include unsafe products, unfair pricing, and environmental concerns.
🛍️ Shein’s Response & What’s Next
Shein stated it shares the EU’s goal of safer online shopping and intends to work with regulators. Meanwhile, the EU has also opened investigations into other platforms, including Temu (October 2024) and AliExpress (March 2024). With customs reforms, new digital fairness laws, and increased enforcement looming, the pressure on low-cost e-commerce platforms is set to rise.
Should the EU impose stricter penalties on fast-fashion e-commerce?
