📊 Traffic Overview
- Similarweb’s report analyzed five main sectors: Beauty & Cosmetics, Luxury & Jewelry, Consumer Electronics, Marketplaces, and Fashion & Apparel.
- Marketplaces dominated with 200B visits, up 0.8%.
- Beauty & Cosmetics and Luxury & Jewelry saw consistent growth, faster than previous years.
📈 Traffic Trends
- As economic challenges persist, consumers continue to seek small indulgences through Beauty and Cosmetics products.
- Fashion & Apparel is seeing some slight growth of 1.3% in the past 12 months, meaning that Consumer Electronics stands out as the only category continuing to decline, with a 2% drop in traffic YoY.
- The COVID-19 pandemic initially boosted electronics purchases, but shifting priorities have led to stagnation in this category since 2021.
🌍 Global Overview
- Of the top 25 countries by visits, 15 of them saw growth with 10 seeing declines.
- Vietnam saw the highest growth at +24% (6.4B visits), followed by Russia at +10% (20.8B visits).
- Large European countries and India experienced declines (2-3% and -8%, respectively).
Which ecommerce sector’s growth surprised you the most?
