🚀 AI-powered ad creation
X (formerly Twitter) is stepping up its ad game. The platform just launched two new AI tools: 'Prefill with Grok' and 'Analyze Campaign with Grok.' These features let advertisers auto-generate ad content and analyze results using AI. 'Prefill with Grok' scans brand websites and creates ad copy, images, and CTAs instantly. The feature is available in X Ads Manager for select advertisers.
📊 Smarter campaign analysis
'Analyze Campaign with Grok' takes ad optimization to the next level. This AI-driven tool reviews campaign performance and provides insights for better results. X aims to create a seamless ecosystem by integrating AI with advertising. Recent updates, including Shopify integration and an upcoming Quick Promote feature, make it easier for merchants to reach audiences.
🤖 Meet Grok 3, Musk’s AI bet
The ad features arrive days after Elon Musk introduced Grok 3, xAI’s latest AI model. Musk claims it’s the smartest AI yet, outperforming OpenAI’s GPT-4o in reasoning tests. Grok 3 runs on Deep Search and will first be available to X Premium+ subscribers. A new SuperGrok plan will unlock extra features like unlimited image generation and advanced search queries.
📡 What’s next for X and xAI?
X’s AI push doesn’t stop here. Grok 3 models will soon be available via xAI’s API, and Grok 2’s source code is set for release. With AI-driven ads, deep search, and new monetization strategies, X is positioning itself as more than just a social platform. Musk’s vision for AI-driven social commerce is unfolding, and advertisers are paying attention.
Will AI-generated ads reshape digital marketing?
