Data from "E-Commerce Market Germany 2024" by ECDB/EHI reveals that top 1,000 online stores in Germany generated âŹ77.5B in 2023, with revenue declines continuing from the post-pandemic shift back to brick-and-mortar retail.
Total net sales from Germany's top 1,000 online stores reached âŹ77.5B in 2023, down 0.2% from 2022.
The decline follows a sharper drop of 2.8% in 2022, reflecting stabilization in the market.
The shift back to in-store shopping and inflation affected online revenues.
In 2024, sales are expected to rise slightly to âŹ78.3B, a modest 1% growth.
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The top 20 stores generated âŹ35B, almost 46% of total sales, while stores ranked 21-100 contributed 23.7%.
Omnichannel retail is gaining traction, combining online and offline shopping, impacting pure online sales growth.
The future of German eCommerce shows slow but steady growth, with projected increases remaining incremental.
Will German eCommerce continue its slow recovery in 2024?
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