🔍 Search Data Revolution
Omnicom Media Group is making waves at CES 2025. It announced an extended partnership with Amazon Ads, leveraging five years of search data. This expansion builds on the current 13-month access. Amazon's Marketing Cloud clean-room solution powers this game-changer. Flywheel clients now explore consumer behavior and purchasing trends over a half-decade.
🌍 First-Mover Advantage
Omnicom and Flywheel are the first in the U.S. to access this data. Their Omni platform integrates these insights seamlessly. The plan? To take this initiative global. Yesterday, Omnicom also struck a major search data deal with Google, showing their dominance in search data innovation.
🔑 Beta Insights Unlocked
Brands can now test beta features to analyze five years of consumer habits. This gives advertisers a clearer picture of evolving conversions and trends. Omnicom aims to arm its clients with actionable strategies based on these deep insights. It’s about staying ahead in the competitive marketing landscape.
🚀 Future of Search
This partnership highlights how search is reshaping marketing strategies. Access to long-term data empowers brands to predict and adapt. CES 2025 sets the stage for future innovations in data-driven marketing. Omnicom and Amazon are leading this shift with unmatched data capabilities.
How will five years of search data transform marketing?
