🛍️ AI shopping assistant revolution
SAP announced the launch of its AI shopping assistant, set to debut in mid-2025, designed to transform online shopping. Delivered through the SAP CX AI Toolkit, this tool enables natural language conversations, making it easier for consumers to find what they need. SAP’s goal is to make online shopping as intuitive as speaking with a salesperson. This innovation integrates seamlessly with SAP Commerce Cloud, enhancing the shopping experience with personalization and real-time decision-making.
☁️ ERP tailored for retail
SAP introduced the SAP S/4HANA Cloud Public Edition, retail, fashion, and vertical business solution, marking a milestone for ERP in retail. This platform provides end-to-end integrations that eliminate the pain of fragmented systems. Designed for scalability, it includes built-in AI, streamlined finance and procurement tools, and processes specific to merchandising and supply chain management. IDC’s Leslie Hand highlighted its potential, saying it provides retailers with a “meaningful differentiator in the market.”
🎯 Loyalty reimagined with AI
SAP plans to launch a loyalty management solution in late 2025 to address the 83% of UK consumers who feel undervalued by brands. This tool centralizes loyalty profiles, supports multi-brand programs, and provides omnichannel promotion planning. Balaji Balasubramanian, SVP at SAP, emphasized its ability to offer real-time, personalized experiences. By leveraging AI, this solution helps brands foster loyalty through data-driven insights and tailored customer journeys.
🌍 A unified retail ecosystem
SAP’s suite integrates its new tools with SAP Commerce Cloud and other platforms, creating a comprehensive retail solution. Retailers can manage loyalty, customer service, marketing, and operations in one place. By combining AI, data, and cloud flexibility, SAP’s ecosystem empowers businesses to grow sustainably. These offerings position SAP as a leader in digital retail transformation, meeting the needs of a modern, omnichannel market.
How will AI reshape your shopping experience?
