🍽️ Delli’s $6M Seed Extension
Food marketplace Delli, created by Depop founder Simon Beckerman in 2021, raised a $6M seed extension. Investors Balderton and HV Capital, who also backed Depop, led this internal round. Beckerman, who earned $68M from Etsy’s $1.6B acquisition of Depop in 2021, joined the round. This new funding brings Delli’s total raised to $16.4M and will help the company scale before entering the US market.
🍳 A Platform for Small Food Makers
Delli provides a platform for small food makers to sell products like oils, sauces, and snacks. CEO Marie Petrovicka, who succeeded Beckerman in 2023, believes Delli fills the gap between street vendors and supermarkets. They house sellers' products but only take a cut after they’re sold, ensuring flexibility for independent makers. Since launching in early 2022, over 500 food makers have joined the platform.
📈 Huge Growth in Food Sales
Delli has seen 16x revenue growth this year. Petrovicka says, "We see food as the new fashion." She believes changing consumer behaviors, particularly among Gen Z and millennials, are driving this shift. Food-centric content is exploding on social media, turning groceries into the next splurge item. Delli aims to grow revenue by 5x or 6x in the next year, expanding beyond London to cities like Manchester and Bristol.
🌎 Plans for US Expansion
Delli is focused on growing its UK presence before expanding to the US. Petrovicka, who helped Depop expand into the US, plans to use similar strategies for Delli. The company also plans to double its team to 40 by next year. The US market shows even stronger trends in food spending, making it the logical next step for growth, though a specific timeline for expansion hasn’t been confirmed.
Will Delli's "food as the new fashion" approach succeed?
