Etsy will now allow AI-generated art on its platform, but sellers must disclose their use of AI tools and cannot sell AI prompts separately from the artwork. This policy aims to balance supporting artists and maintaining Etsy's handmade ethos.
Etsy has announced that it will now allow the sale of AI-generated art on its platform. Sellers must disclose their use of AI tools in listings and are prohibited from selling AI prompts separately from the final artwork. Etsy aims to support artists while maintaining its reputation for handmade goods. This move has sparked a debate about the role of AI in the creative industry and whether it undermines the work of human artists.
The decision comes at a time when AI image generators like Midjourney and Stable Diffusion are becoming more popular. Many artists worry that AI tools could threaten their livelihoods. Etsy's new policy allows AI-generated products but requires transparency and prohibits the sale of prompts alone. This policy may set a precedent for other platforms like Society6 and Redbubble. However, critics argue that it does not fully address the issue of mass production of low-quality artwork.
This isn't the first controversy for Etsy. In 2015, Etsy updated its policies to allow sellers to work with outside manufacturers, leading to an influx of mass-produced items. In April 2022, sellers protested a fee hike from 5% to 6.5%, frustrated with rising costs and declining platform quality. These issues have led to concerns about Etsy's commitment to supporting genuine artisans. The introduction of AI art is another contentious step in Etsy's evolving policies.
Starting in July, Etsy introduced new labels to categorize products based on the seller's role in creating them. Sellers can use AI tools, but must disclose this in their listings. Etsy believes prompts are integral to the creative process and should not be sold separately. While Etsy hopes to balance technology and craftsmanship, the policy's effectiveness remains to be seen. The new rules may lead to increased competition and challenges for artists trying to stand out in a market flooded with AI-generated designs.
Will Etsy's new AI art policy protect or harm artists?
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