🍽️ Partnership Overview
Glovo, a popular delivery app, has teamed up with Mars, a leading player in the food and pet care sector. They aim to enhance retail media strategies across over five markets, including Spain, Italy, and Poland. Victor Roca, from Glovo, stated, "This partnership embodies our vision for Glovo as a true engine of growth for global brands." Both firms are excited about the potential impact of this collaboration.
📈 Impressive Results
Since the partnership began, Mars products on Glovo have soared, showcasing over 50% growth in just one year. In 2023 alone, Glovo reported a whopping 47% increase in its snacking category, which extends to ice creams, chocolates, and sweets. Meanwhile, the pet care segment enjoyed an impressive 51% rise. This shows how effective the partnership has become in driving sales.
🎯 Strategic Benefits
As retail media becomes a vital part of Glovo’s strategy, it will deliver exclusive advantages to Mars. These benefits include early access to new advertising solutions. This partnership is designed to help Mars speed up its digital marketing efforts across various markets. Both teams will work more closely to ensure successful campaigns.
🚀 Future Ambitions
Looking ahead, both companies aim to drastically increase their growth by 2030. Ozenc Okyay from Mars emphasizes that quick commerce remains a major focus of their digital strategy. "Our partnership with Glovo helps us to pioneer in this space," he noted, highlighting the importance of collaboration between the two companies.
What impact will this partnership have on consumers?
