H&M to close Afound after 6 years of operation

By  
Artur Stańczuk
August 25, 2024
0
min read
Share this post

Summary:

H&M's Afound, a digital outlet launched in 2018, will close by the end of 2024. The decision follows a drop in demand as brands favor direct-to-consumer sales strategies. Afound currently operates online in seven European countries.

Subscribe to unlock premium content

Each week we select most important sector news and statistic
so that you can be up to speed

Unlock content
Unlock content
Unlock content
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.