Holiday spending to grow 2.5%-3.5%, hitting $979-$989B. NRF and Bain surveys highlight rising e-commerce and cautious shoppers. Retailers face challenges as trends favor personalization and tech-driven inspiration.
Holiday spending will grow 2.5%-3.5%, reaching $979-$989B, according to NRF.
Growth is driven by middle- and upper-income households, despite inflationary pressures.
Over 50% of shoppers plan to delay purchases into November, complicating inventory planning for retailers.
E-commerce is expected to grow 5%+, fueled by convenience and competitive pricing.
Traditional retail sectors, including department stores and furniture, will face declines of 1%-5%.
Retailers offering seamless omnichannel solutions are outperforming brick-and-mortar-focused competitors.
Clothing (54%), gift cards (44%), and toys (36%) are the top gifting categories, showcasing practicality and sentimentality.
Over 25% of shoppers under 30 are using TikTok and Instagram for gift inspiration, increasing demand for trendy items.
Experiential and personalized gifts are gaining traction across various age groups.
Each week we select most important sector news and statistic
so that you can be up to speed