🛍️ New Fashion Channel for Singapore and Malaysia
Lazada, Southeast Asia's eCommerce leader, announced a partnership with Alibaba’s Taobao on November 1, 2024. This collaboration brings a dedicated Taobao Fashion channel to Singapore and Malaysia through the Lazada app. The new channel, prominently featured on the app’s homepage, allows shoppers access to Taobao’s vast fashion selection at affordable prices, aimed at trend-focused consumers in these markets.
🛒 Millions of Styles, Exclusive Promotions
With over 6M curated fashion products from top Taobao sellers, Lazada’s new channel promises something for every style. Promotions include “Buy 3, Get 20% Off” and easy 7-day and 15-day returns in Singapore and Malaysia, respectively. On Saturdays, the TaoFashion Day campaign offers 35,000 new items at up to 70% off. Customers can also earn extra savings by using LazCoins at checkout.
✈️ Fast, Free International Shipping
Lazada offers free international air shipping on Taobao Fashion purchases, with deliveries arriving as fast as 5 days. Orders are processed within 48 hours, ensuring a quick turnaround for shoppers. This free and fast shipping underscores Lazada’s commitment to convenience and reliability for customers across Singapore and Malaysia.
💬 Aiming for Accessible, Inclusive Fashion
“Shoppers today are savvy and globalized, constantly seeking unique and diverse fashion offerings,” said Jason Chen, Lazada’s Chief Business Officer. He emphasized that Lazada’s partnership with Taobao “strengthens our ability to leverage Alibaba’s eCommerce synergies, delivering unmatched variety and value.” Lazada hopes to soon expand this fashion channel to include lifestyle products, further diversifying its offerings in these markets.
Will Lazada’s new channel change fashion shopping in SE Asia?
