📈 Strengthening Partnership
LVMH, the French luxury giant, announced it is deepening its partnership with Alibaba, the Chinese e-commerce and tech leader. The goal is to push the boundaries of luxury retail in China using Alibaba's AI and cloud technologies. LVMH’s Stephane Bianchi stated, “Alibaba is a key partner for our Maisons and the Group. This partnership will accelerate our omni-channel growth and leverage transformative cloud and AI technologies.”
🛒 A Shared Commitment
The extended partnership reflects a shared commitment to innovate in retail and deliver exceptional, tech-driven luxury experiences. LVMH and Alibaba aim to pioneer retail innovation and boost LVMH's omnichannel and tech presence in China. The collaboration started in 2019 with the implementation of Alibaba Cloud’s Dataphin to power 'LVMH Atom' China, a platform for personalized services.
🔍 AI-Powered Innovations
As part of the new deal, LVMH integrates Alibaba Cloud’s generative AI capabilities, including Qwen and Model Studio (Bailian). This enhances services for over 30 brands, including Sephora and DFS, by optimizing business operations, customer insights, and supply chain management. Eddie Wu, CEO of Alibaba, highlighted the transformation of high-end consumption experiences through their technologies.
✨ Expanding Luxury Experiences
The announcement follows Tiffany’s and Chaumet's debut on Alibaba’s Tmall Luxury Pavilion, featuring 3D product displays, virtual try-ons, and livestreaming. This move is part of a broader strategy to offer unparalleled luxury shopping experiences in China. LVMH continues to leverage Alibaba’s expertise to meet the distinct tastes of Chinese consumers across all its brands.
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