🌍 Expanding into new markets
Mango has expanded its e-commerce business into 12 new markets, including Angola, Belize, and Laos. This brings Mango's global reach to over 120 countries. The move helps Mango strengthen its presence in Africa, Asia, and Central America. Elena Carasso, Mango’s Online and Customer Director, commented, “Mango’s entry into 12 new countries reinforces its international presence and brings our value proposition and passion for fashion to new markets.”
💻 Early e-commerce adopter
Mango has been a pioneer in online fashion sales. The company launched its e-commerce platform in 2000, ahead of many competitors. This early start has helped Mango become one of the top European fashion brands with a strong online presence. By now, Mango's online store is available in 25 languages, and its digital footprint continues to grow.
💶 Record online revenue in 2023
In 2023, Mango's online business generated more than $1.1B in revenue for the first time, accounting for 33% of the company's total sales. This highlights the growing importance of e-commerce for the brand. As the global demand for online shopping increases, Mango's online growth shows no signs of slowing down.
🛍️ Future of Mango's online growth
Mango’s expansion into new markets is a key strategy for driving future growth. The company aims to strengthen its position as a leader in online fashion by reaching even more customers across the globe. Mango is set to benefit from the digital trend, focusing on delivering a seamless online experience to fashion enthusiasts worldwide.
Will Mango’s online success continue with its new expansions?
