MediaMarktSaturn integrates GenAI voicebot

By  
Artur Stańczuk
October 27, 2024
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Summary:

MediaMarktSaturn introduces a GenAI voicebot to its customer hotline. Launched in Germany in September, it's now being tested in Austria and the Netherlands, with a planned rollout in Spain by early 2025. The AI voicebot uses website FAQs to answer queries quickly, even outside normal hours, reducing wait times. The initiative is part of MediaMarktSaturn’s digital strategy to improve customer service efficiency. If the bot can't handle a request, calls are transferred to a human. Vice President Henny Steiniger says the goal is to offer innovative, always-available service.

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