Barcelona-based Puig, with a portfolio including Paco Rabanne, aims to raise over $2.7B in an upcoming IPO. Marc Puig believes this move will enhance competitiveness in the global beauty market. IPO momentum grows as market conditions improve.
Puig, the powerhouse behind luxury brands like Paco Rabanne and Carolina Herrera, has set the beauty and financial sectors abuzz with its IPO announcement. Slated to raise more than €2.5 billion, this move could mark one of the most significant public offerings in Spain's recent history. "This balance of family-ownership and market accountability is pivotal," stated Marc Puig, Puig's Chairman and CEO.
With an initial offering of €1.25 billion in shares, followed by a secondary sale, Puig is navigating a rejuvenated IPO landscape. This strategic decision comes as global financial markets recover, with companies like Galderma and Renk experiencing stock surges post-IPO, showcasing the potential upside for well-positioned firms.
Founded in 1914, Puig has thrived under the guidance of three generations of the Puig family, growing into a conglomerate valued between €8 billion and €10 billion. "The market discipline will prevent potential leadership challenges as we transition to future generations," Marc Puig shared with the Financial Times last year.
While the IPO market is gaining momentum—evidenced by €4.8 billion raised in Q1 2024, the highest since 2021—challenges remain. Not all firms fare well; for instance, Douglas saw its value drop post-IPO. However, Puig's longstanding reputation and strategic positioning may tilt the scales in its favor.
Will Puig's IPO redefine luxury IPOs?
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