🔟 The battleground of Brás
Brás, the heart of São Paulo's textile industry, is witnessing a fierce competition between Shein and MercadoLibre. Both e-commerce giants are enticing local vendors with lucrative offers. Shein promises a 90-day commission-free period while MercadoLibre provides in-person consultations and professional photoshoots.
🔟 Vendor experiences
Silmara Alves, an apparel shop owner in Brás, shared her initial excitement and subsequent challenges with Shein's platform. After an enticing start, the shift in Shein's terms made it difficult for her to profit. MercadoLibre, on the other hand, continues to draw vendors with its supportive approach to online sales.
🔟 Digital transition post-pandemic
The COVID-19 pandemic forced Brás vendors to explore online sales channels like WhatsApp and Instagram, but the real game-changer came when Shein and MercadoLibre entered the fray, promising extensive support and exposure. This shift has dramatically altered how local vendors do business.
🔟 The future of Brás' market
As competition intensifies, many vendors like Paulo Terensi opt to list on multiple platforms, balancing online and in-store sales. The Brazilian government’s recent tax standardization aims to level the playing field, benefiting proactive vendors who adapt swiftly to the changing landscape.
Will Shein transform São Paulo's retail scene?
