Shopee enhances customer engagement and service options as Gen Z's spending power grows. Changes include flexible payments and improved return processes, aiming to increase market share in e-commerce.
On February 23, at JW Marriott Hotel, Shopee announced platform upgrades. Ian Ho, vice-president, highlighted Shopee's commitment to evolving with consumer needs, enhancing user experience through a rich content ecosystem.
Shopee focuses on smooth logistics across Southeast Asia, introducing next-day deliveries and an improved return policy. This includes more drop-off points and instant delivery services in countries like Malaysia and Indonesia.
Shopee's Brand IP Portal aids in safeguarding intellectual property, encouraging a safer shopping experience. Additionally, the SPayLater feature allows flexible payments, increasing accessibility for users.
Addressing Gen Z's preferences for interactive shopping, Shopee expands features like Shopee Live and introduces Shopee Video in multiple countries. This strategy aims to enhance engagement through real-time interactive content.
How do Shopee's new features impact your shopping?
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