In a bold move, Shopify reintroduces its Fulfillment Network with a twist, partners with Flexport, hikes Plus plan prices by 25%, and unveils an ad product mimicking Meta. It's Shopify's world; we're just shopping in it.
Shopify's Fulfillment Network is back, baby, and it's wearing new shoes. This time, they're letting Flexport do the heavy lifting. Remember when logistics was a "side quest"? Shopify said, "Not today," and passed the baton. Craig Miller must be having a déjà vu moment from 2019, except it's 2023, and we're outsourcing.
Speaking of déjà vu, Shopify decided it's time to make it rain with a price hike for Plus merchants. From $2K to $2.5K a month, because inflation is real, and so is Shopify's ambition. Lock in for three years, or watch your wallet weep. It's like a game show, but the prizes are more features and higher bills.
Shopify's pulling a Meta with its new ad product, Shop Campaigns. They'll buy ads on Google and Meta for you, turning Shopify into a potential ad giant. Thrive Cosmetics and Caraway are already on board, proving you can buy love, or at least, customers.
Shopify's not putting all its eggs in one basket. With Amazon's Buy with Prime and more options for fulfillment, it's clear they're spreading their bets. Shopify's ecosystem is evolving, and Flexport is just the start. It's an e-commerce soap opera, and we're here for the drama.
The game's changing, folks. With investments in Affirm, Global-e, and Stripe, Shopify's not just a platform; it's a powerhouse. As stock prices tick up, it's clear: Shopify's playing chess while we're all shopping checkers.
❓ Will Shopify's new features change e-commerce?
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