š Shift to Mobile Devices
One-third of Americans now access the internet exclusively via smartphones.
30% of Americans primarily use phones, occasionally switching to laptops/desktops.
š± Social Media as Search Tool
24% use social media for search traditionally reserved for search engines.
This trend intensifies among younger users.
For Generation Z, 46% primarily turn to social media for their informational needs.
š Social Media's Role in Specific Searches
40% of Generation Z use TikTok for "Hair and Makeup" and "Gift Ideas."
39% of this group prefers TikTok for "Well-Being and Fitness" queries.
šØ Generational Changes in Search Behavior
25% decline in Google usage between Generation Z (1997-2006) and Generation X (1965-1980).
Generation Z primarily uses Google for local services, restaurants, bars, electronics, and financial services.
Generation X uses Google more frequently across all categories, showing a greater tendency towards traditional search engines.
š Why Social Media?
29% of people say the reason they search on social media is convenience.
22% of respondents favor social media for its quick results and engaging video content over text-based articles.
How does the shift to mobile and social media impact your online habits?
