Zalando unveils new brand positioning for 2024

By  
Artur Stańczuk
September 15, 2024
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Summary:

Zalando has launched its new brand identity alongside its Fall/Winter 2024 campaign. The new positioning enhances its role in fashion e-commerce with a focus on style, quality, and inspiration. A vibrant orange color scheme, improved accessibility, and new storytelling features aim to engage customers across all touchpoints.

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