🎬 A Fashion-Entertainment Merger
ABOUT YOU and Netflix announced the launch of their joint fashion brand, "NETFLIX COLLECTION," on October 21, 2024. This collaboration blends Netflix's storytelling with ABOUT YOU's fashion appeal, targeting Gen Y and Z. The first drop of the "NETFLIX COLLECTION" is set for release on October 28, 2024, exclusively on ABOUT YOU's platform. Inspired by popular Netflix series, it will offer two limited pieces, priced between $42 and $73. The collection aims to connect with Netflix fans through fashion, creating a unique blend of entertainment and style.
👗 Collection Highlights
The first drop features two carefully crafted pieces, drawing inspiration from Netflix’s content. A key highlight is a quote from the beloved show “Sex Education”: "SOMEDAY SOMEONE WILL CHOOSE YOU, AND WILL KEEP CHOOSING YOU EVERYDAY." The collaboration embodies the creative vision shared by both brands. Julian Jansen, Content Director at ABOUT YOU, emphasized that “this partnership is something very special,” underscoring the mutual focus on creativity.
📸 Campaign and Marketing Strategy
Under the campaign slogan "LOOKS LIKE YOU?", ABOUT YOU and Netflix focus on connecting with their audience. The campaign showcases scenes of people enjoying their favorite Netflix moments, shot from the perspective of a TV screen. Filmed in Hamburg at the ABOUT YOU studios, the campaign captures the blend of personalized experiences both brands aim to provide. It celebrates diversity and invites customers to see themselves in the new collection, emphasizing individual expression.
🗓️ What’s Next for the Collaboration?
The launch on October 28, 2024, is just the beginning. The second drop of the "NETFLIX COLLECTION" is planned for December, with new pieces inspired by another mystery Netflix series. Further releases will come early next year, continuing to blend entertainment and fashion in creative ways. ABOUT YOU will also run a teaser campaign leading up to the launch, building anticipation among fans and offering sneak peeks of the collection. With this collaboration, ABOUT YOU and Netflix aim to redefine how viewers experience fashion and entertainment.
Would you buy fashion inspired by Netflix shows?
