Alibaba sold its 73.7% stake in Sun Art Retail for $1.7B at a loss of $1.8B. The move highlights its focus on e-commerce as competition with Pinduoduo intensifies.
Alibaba has sold its entire 73.7% stake in Sun Art Retail, China’s largest hypermarket chain, to DCP Capital for $1.7B. The sale price, at HKD 1.75 per share, represented a sharp discount compared to Sun Art's last closing price of HKD 2.48. This move marks a $1.8B loss for Alibaba’s shareholders. Following the announcement, Sun Art shares in Hong Kong dropped 35% but rebounded slightly to close 17% down. Alibaba shares also dipped by 0.7%.
The sale comes amid Alibaba's retreat from brick-and-mortar retail ventures to focus on its core e-commerce business. The pandemic and China's economic slowdown hindered Alibaba's "new retail model," a vision combining online and offline operations. Alibaba began investing in Sun Art in 2017 and took a majority stake in 2020. The retreat mirrors Alibaba's December sale of Intime Retail Group at a price well below its initial investment.
Alibaba is sharpening its focus on online trading as rivals like Pinduoduo gain market share. Its November restructuring combined domestic and international e-commerce operations under CEO Jiang Fan, signaling a new strategic direction. The Sun Art sale frees up capital for reinvestment in initiatives like Alibaba’s grocery chain Hema (Freshippo) and other profitable ventures. These moves align with Alibaba's goal to streamline operations and allocate resources more efficiently.
Sun Art's sale indicates Alibaba’s strategy to exit underperforming sectors. DCP Capital gains a foothold in the Chinese retail market as part of the deal. While short-term stock reactions were negative, Alibaba's restructuring and focus on e-commerce are designed to bolster its competitiveness. With a $1.7B influx, Alibaba aims to outpace rivals like JD.com and Pinduoduo in China’s highly competitive e-commerce sector.
Will Alibaba’s e-commerce focus pay off in 2025?
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