Last week, Cbcommerce published 6th Edition of the āTOP 500 B2C Cross-Border Retail Europeā Below Key Insights:
Market Overview š
- EU cross-border market hit ā¬237B in 2023, up 32% YoY.
- European webshops achieved ā¬107B in cross-border turnover.
Key Challenges š
- TOP 500 turnover fell 18% to ā¬50B in 2023.
- Challenges include macroeconomic instability and competition.
Key Players š
- TOP 10 Elite European etailers generate EUR 4-5M.
- IKEA, Zalando, and H&M lead the pack.
Market Trends š
- Shift towards brand manufacturers' direct-to-consumer channels.
- Fashion dominates market sectors.
- Aggressive expansion of Chinese marketplaces.
