Mirakl in 2024 Marketplace and Dropship Index analyzed 118 global retail marketplaces and dropship platforms. These retailers represent more than $6 billion sales, more than 66K third-party sellers, and nearly 200M unique products.
- Marketplace merchandise sales grew by 46% on average in 2023.
- This growth rate is six times higher than the overall ecommerce growth rate.
- 70% of customers prefer to shop with specialized retailers, those in electronics and sporting goods grew by 63% and 74% respectively
- The average marketplace commissionrate in 2023 was 14.7%, up from 14.1% in 2022.
- Highest commission in jewelry (20-25%) and apparel (15-25%).
- Consumer electronics have the lowest commissions, between 6-10%.
Are specialized marketplaces the future of ecommerce?
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