ShopDeck raised $8M in funding led by Bessemer Venture Partners. The funds will expand its AI tech, grow its team, and improve services for small sellers in India's tier-2 and 3 cities. Founded in 2018, it competes with Shiprocket and Shipway.
ShopDeck, an ecommerce solutions startup, has raised $8M in funding led by Bessemer Venture Partners and supported by Elevation Capital, Venture Highway, and Chiratae Ventures. The funds will enhance AI-powered tools, grow its team, and expand ground operations in smaller Indian cities. Founded in 2018, ShopDeck has pivoted from social commerce to its current direct-to-customer (D2C) focus.
Co-founder Rishabh Verma shared plans to improve AI tools that help sellers optimize storefronts automatically. The company will focus on onboarding more D2C brands while supporting tier-2 and 3 sellers. ShopDeck provides consulting for storefront management, shipping, marketing, and customer engagement, aiming to simplify ecommerce for underserved small businesses.
India’s ecommerce sector is growing rapidly, but small merchants struggle with visibility and profitability. ShopDeck competes with Zomato-backed Shiprocket and Unicommerce-backed Shipway. Its diverse offerings include fashion, kitchenware, and general merchandise. Plans include expanding into beauty and food segments to attract more customers.
Investors see ShopDeck’s AI-driven, service-oriented model as a game-changer. Anant Vidur Puri from Bessemer Venture Partners emphasized that small sellers are often underserved despite the ecommerce boom. With its profitability-first approach, ShopDeck aims to bridge this gap while delivering scalable growth solutions.
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