📊 Adobe’s Holiday Spending Forecast
Adobe Analytics projects U.S. online holiday sales will reach $240.8B (Nov. 1–Dec. 31, 2024), an 8.4% increase from 2023.
In 2023, the holiday spend was $221.8B with a 4.9% growth.
Mobile shopping is set to grow 12.8% YoY, contributing $128.1B, over half of the total online sales (53.2%).
💸 Cyber Week to Lead the Charge
Cyber Week, including Thanksgiving, Black Friday, and Cyber Monday, will contribute $40.6B in sales, a 7.0% YoY growth.
Cyber Monday alone is forecasted to generate $13.2B, while Black Friday is set to hit $10.8B, up 9.9% YoY.
Shoppers are looking for deals earlier, and Black Friday and Thanksgiving Day are outpacing Cyber Monday in growth
🛍️ Major Discounts Across Categories
Consumers will see up to 30% off electronics, while toys will have 27% off.
TVs and sporting goods will reach record discounts of 24% and 20%, respectively.
Apparel, computers, and furniture will see 19% to 23% discounts.
📅 Best Time to Shop for Deals
Thanksgiving Day will offer top deals on toys, appliances, and sporting goods.
Black Friday will have the best discounts on TVs, while Cyber Monday is the best time for electronics and apparel.
Pre-holiday deals start in October, with discounts up to 18% from Nov. 1 to 21, giving shoppers more time to plan.
Will early deals impact your Black Friday shopping plans?
