🐾 New Marketplace Launch
zooplus, a leading pet supply company, announced it will open a marketplace in November 2024. CEO Geoffroy Lefebvre made the announcement at Shoptalk Europe, sharing the company's plans to transform into a customer-centric pet platform. This new marketplace will help zooplus expand its product range, which currently includes over 8,000 items, and aims to compete with other successful retailer-led marketplaces.
🚚 Extensive Reach
With over 20 years of experience, zooplus has shipped more than 48 million parcels across Europe. Operating online in 24 countries, including the UK, the Munich-based company currently ships to 28 countries. The regions where the new marketplace will first launch are yet to be revealed, but it's expected to significantly broaden zooplus's product offerings.
📱 Enhanced Customer Experience
At Shoptalk, Lefebvre emphasized zooplus's commitment to customer loyalty and satisfaction. "We offer convenience and flexibility with our subscription services, providing pet parents more quality time with their furry friends," he said. The company's app is designed for a seamless experience, boosting customer retention. The upcoming marketplace will further expand product choices, meeting diverse pet parent needs.
🔧 Innovation and Efficiency
zooplus continues to innovate by placing customers at the center of their strategies. Their own brands are developed based on deep consumer insights, trends, and nutritional needs. The company also leverages GenAI to enhance workstreams, improving content efficiency and productivity on a large scale. Lefebvre highlighted, "Our goal is to be the most customer-centric pet platform in Europe."
How will zooplus's new marketplace impact pet owners?
