TikTok challenges Amazon Prime Day in July
TikTok Shop will host a "Deals For You Days" event starting July 9, competing with Amazon Prime Day on July 16-17. TikTok offers deals on fashion, beauty, decor, and more. Brands include L’Oréal, Maybelline, and NYX. TikTok aims to grow its U.S. e-commerce to $17.5B this year.