🚀 LinkedIn Meets Performance Max
Microsoft Ads is testing LinkedIn targeting within Performance Max. This pilot is live in the U.S., Canada, UK, Australia, France, and Germany. Advertisers can target audiences based on company, industry, and job function. This gives Microsoft a unique edge over competitors like Google Ads.
📊 Better Reporting, Smarter Bidding
Advertisers can now analyze campaign performance by audience segments. Individual asset tracking will reveal which creatives drive results. Smart conversion value rules allow dynamic bid adjustments based on location and device. These updates make automated bidding more precise and effective.
🎯 Focus on New Customers
New targeting options let advertisers prioritize new customer acquisition. They can either increase bids for new customers or exclusively target them. This is a game-changer for businesses aiming to expand reach. Microsoft’s automated system optimizes campaigns based on this preference.
📅 When Will This Roll Out?
The features are in a pilot phase, meaning Microsoft is testing and gathering feedback. If successful, a full rollout could follow soon. B2B marketers stand to gain the most from LinkedIn’s professional data integration. Microsoft is positioning itself as the smarter alternative to Google’s automated ads.
Will Microsoft Ads outperform Google with LinkedIn data?
