TikTok expands Subscription feature globally
TikTok expands its Subscription feature beyond LIVE creators, enabling non-LIVE creators to offer exclusive perks and content to their followers. The feature rolls out in select regions with plans to expand globally. Creators can choose from various tiers, offering benefits like private communication channels, exclusive content, and community identifiers. To qualify, creators need 10K followers and 100K video views in the past month. The move comes as TikTok discontinues its music subscription service, focusing on partnerships with major streaming platforms like Spotify.